On Friday, July 14, Metropolitan Television (Metro TV) featured Franklina Bema, a level 300 top-up student at the Ghana Institute of Journalism, to discuss the topic “Harnessing the power of Public Relations.”
Nana Yaa Tanoah Boakye, the show’s host, requested Franklina to primarily emphasize the benefits of the course and how it will affect students when they are looking for work.
Franklina eloquently emphasized that she thoroughly studied the course to help correct the anomaly because the course is so comprehensive and because there is a discrepancy between the theoretical and practical components.
Additionally, she stated that public relations goes beyond the expert upkeep of a positive public image by a business, another organization, or a well-known individual.
In addition, she discussed the UniMac-GIJ joint conference that the Faculty of Public Relations, Advertising, and Marketing (FOPAM) is planning for July 17, 2023, with the intention of going into further detail on this topic.
She claimed that the program’s goal was to bring together people with professional and intellectual backgrounds. This will help close the gap between theory and practice, she said. Additionally, it will provide a forum for academic academics to submit their studies, and practitioners will be able to share their experiences in the workplace.
There would be opportunities for networking, promoting cooperation, and knowledge exchange.
The Ghana Institute of Journalism’s Faculty of Public Relations, Advertising, and Marketing will host the Academic-Practitioners Conference 2.0 on Monday, July 17, in honor of World PR Day 2023. World PR Day is observed annually on July 16.